Connect With Buyers, Grow Your Business

Secure your stand at January Furniture Show 2027 to showcase your latest product ranges at the industry's key buying time. Join brands such as Whitemeadow, Baker Furniture, Alstons, Alpha Designs, Tetrad, Buoyant Upholstery, Sherbourne, Welcome, Westbridge, Tamarisk, Ashwood Designs, La-Z-Boy, Global Home, High Grove Beds, Seconique, Bluebone Furniture, Premier Housewares, Kelston House, plus many more.

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Meet Our Buyers

 

January Furniture Show in Numbers

£10bn

Combined purchasing budget of JFS attendees

92%

Buyers rate JFS as important to their business 

£500m

Generated in sales each year

78%

Visitors are senior decision makers

73% 

Of visitors purchase a product as a direct result of attending

1,000+
VIPs attend, hand selected to ensure consistent quality
80%

Major UK retailers are located less than 3 hours from the NEC

43% 
Visitors attend to source products & trends

Exhibition Sectors

Premium Design

Step into a world of luxurious interiors, new trends, styles and premium furniture designs. Explore high quality furniture and connect with new and renowned brands you would not want to miss.

Home, Garden & Lifestyle 

A curated collection of UK and international exhibitors will showcase an unrivalled edit of leading home, interiors, accessories and lighting products, all in one place.

Living, Dining & Cabinets

Immerse yourself in a showcase of stylish yet functional living room, dining and bedroom furniture. Style meets purpose with a collection of contemporary designs and timeless classics.

Upholstery & Beds

This is the place for you to source products that will breathe new life into living spaces. With refreshed upholstery and beds, all tastes will be catered for from the conventional to all the latest trends.

Six Reasons to Exhibit

Scale

The event is the UK’s largest trade exhibition for furniture, interiors, accessories and lighting by square feet.

VIP Programme

The VIP programme provides access to 800+ VIPs including senior buyers with budgets of £500m+.

Quality Buyers

The show attracts more buyers than any other event with combined budgets of +£10bn.

Breadth

We showcase the full spectrum of furniture and interior products, the perfect event for seasonal retail buyers.

Buying Cycle

Perfectly timed to capitalise on the Q1 seasonal retail buying window attracting more buyers sourcing seasonal stock.

Location

It's located in Birmingham, easily accessible for both northern and southern manufacturers and buyers.

Campaign Reach

150,000+

Social media followers and impressions

55,000+

Buyer's on our marketing database

100,000+

Unique website visitors

100+

Press contacts and UK and European partners

Exhibitor Testimonials