Tell us about yourself and your brand. How long have you been in business?
PURE Designs is a family-run company producing luxury contemporary furniture in Spain since 1988.

How did your company begin?
The company began in the late 1980s when founder Vicente López opened a small workshop in La Font de la Figuera, Valencia. Growing demand led to a move to a 3,500m² factory in the early 1990s, where tables and chairs were mass-produced and sold across Spain, with early exports to Portugal and Russia. By the late 1990s, KUYDISEÑ had become a leading furniture manufacturer with over 40 employees and one of the most modern production plants in the sector. In 2007, production moved to the current 10,000m² modern facility in La Font de la Figuera, supporting continued innovation and expansion.

Knowing what you know now, what advice would you give to your younger self?
I would tell myself to trust the process, even when the path feels uncertain. Growth takes time, and every challenge shapes who you become. Don’t rush, don’t compare your journey to others, and don’t let fear dictate your decisions. Stay curious, stay kind, and believe that what’s meant for you will come in its own time.

Could you share details about any new collections or ranges you’ll be showcasing at the January Furniture Show?
We are presenting the new Home Living Collection by PURE Designs, where design meets comfort and everyday elegance. The collection includes sideboards, TV units and extendable dining tables, combining modern aesthetics with premium materials such as Dekton by Cosentino, ceramic and wood. Each piece is crafted with precision in Spain, reflecting our commitment to authentic craftsmanship and timeless design.

Do you have any personal favourites in your latest collection?
Yes — the sideboard fully finished in Dekton Laurent by Cosentino. The continuous pattern flowing seamlessly across the entire piece makes it a striking and truly impressive design.

What are you most looking forward to at the show?
We’re excited to meet our customers and connect with new contacts who can help develop our business further within the UK market.