Furniture Feature: PICK4U LTD
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Tell us about yourself and your brand. How long have you been in business?
PICK4U LTD has now been present in the UK market for over a year. 2025 has been a truly dynamic and exciting year for our team. We’ve met so many industry professionals and business partners, explored new opportunities, and gained a much deeper understanding of our customers and the market.
How did your company begin?
Our story began in the summer of 2024, backed by two decades of experience in manufacturing functional furniture and exporting to more than 100 countries worldwide, with Europe being one of our key markets. To better serve the UK market, we registered as a local supplier, maintaining regular stock in our UK warehouse and building a local team. Our liaison office is located in the landmark King’s Cross, London, where we connect our China team with our UK team.
Knowing what you know now, what advice would you give to your younger self?
Pursue where your passion leads, and keep practising — again and again!
Could you share details about any new collections or ranges you’ll be showcasing at the January Furniture Show?
We will be showcasing several upgraded designs and models featuring lift-and-rise mechanisms and massage/heating functions, available in LeatherTech, cotton-linen, and leather finishes. I would describe it as a modern-looking lift-and-rise chair that offers all the traditional functions, but with a clean and contemporary style.vWe will also be launching our new interior lighting collection at the show. We’re really excited about it!
What are you most looking forward to at the show?
To catch up with retailer friends and partners, to see the latest trends and new products, and to showcase the best of our furniture.
Have there been any highlights for you over the past year that you’d like to mention?
We’ve received loads of interest in our functional furniture from retailers across the UK. It’s been fantastic to see our models displayed in shops and to hear such positive feedback from end customers. A huge thank-you to our amazing agents and to all the independent furniture retailers for their incredible support — we couldn’t have achieved this without all these.
