Tell us about yourself and your brand. How long have you been in business?

Furninova has been shaping spaces and creating comfort since 1991, starting out as a family business and growing into a recognized leader in the furniture industry, known for our high-quality sofas and commitment to customer satisfaction.

Our company was founded on a simple yet profound vision: to craft sofas that perfectly balance beauty, functionality, and comfort. This foundation has guided us through decades of innovation and design.

 

Knowing what you know now, what advice would you give to your younger self?

Reflecting on our past, the advice we would offer to our younger selves is to stay flexible and deeply connected to our customers’ evolving needs. The market changes rapidly, and being responsive has been key to our growth and success.

 

Could you share details about any new collections or ranges you’ll be showcasing at the January Furniture Show?

We're excited to unveil some new furniture at the upcoming January Furniture Show. Our latest collection includes a couple of new armchairs.

 

Do you have any personal favourites in your latest collection?

Our favourites from this new collection are the new armchairs, which embody our commitment to Scandinavian design – rounded shapes, functional, and strikingly beautiful. Their understated elegance and practical design make them a highlight in our latest offerings.

 

What are you most looking forward to at the show?

We're particularly looking forward to the opportunity to meet face-to-face with our customers at the show. Engaging directly with them allows us to build lasting relationships and gain valuable feedback, which is essential for us to continue refining our products and services.

 

Have there been any highlights for you over the past year that you’d like to mention?

Over the past year, a highlight for us at Furninova has been our move to the new Stommen Group headquarters. The move has equipped us with state-of-the-art facilities. Being part of a larger group with Affari of Sweden, Brafab, and Conform also facilitates closer collaboration with each other, fostering a creative and synergistic environment that enhances our offerings.

 

Where do you see the furniture industry heading? Are there any styles or trends making a comeback, or any designs you think are least likely to return?

Looking at the broader furniture industry, we anticipate a continued emphasis on sustainability and multifunctional furniture. These elements are increasingly important to consumers who value both design and environmental impact.

 

What’s next for your company?

For Furninova, the future holds a commitment to innovation and expansion. We plan to keep refining our designs and exploring new markets, ensuring that we remain at the cutting edge of furniture design and continue to meet our customer's needs with every piece we create.