Speakers

Natasha Shillingford is an accomplished brand marketeer with more than 15 years of experience in the furniture industry.

Currently serving as Brand Marketing Director at La-Z-Boy International, she oversees the company’s global brand presence outside of the US and Canada, working directly with brand and marketing teams in almost 70 territories worldwide.

She played an integral role in the international roll-out of the new La-Z-Boy brand identity, ensuring its cultural relevance for core markets and bringing it to life within key retail accounts DFS and Sofology – the first launches anywhere worldwide.

Passionate about equality and positive change, Natasha also chairs the La-Z-Boy Women’s Employee Resource Group, championing diversity and inclusion across the organisation.

With a Master’s degree in Marketing and Communications (Distinction) from Edge Hill University and a BA in Journalism from the University of Sheffield, Natasha combines strategic marketing expertise with award-winning writing skills. Her career began in journalism, where she earned accolades such as Young Journalist of the Year and Feature Writer of the Year (Shortlisted), before moving into PR and marketing leadership roles, including running her own agency, where she honed a specialism in the furniture sector, working across B2B and B2C markets with some of the sector’s most recognized manufacturers, retailers, and importers.

Outside of her professional achievements, Natasha is known for her approachable leadership style, her ability to craft compelling brand stories, and her dedication to driving meaningful connections between people and products.

In her free time Natasha enjoys live music, travel and learning new skills and hobbies.