Registration opens for the 37th edition of January Furniture Show

Registration is now open for the 37th edition of January Furniture Show (JFS) at the NEC Birmingham from 24–27 January 2027.

Bringing together more than 500 leading UK and international brands and over 50,000 products, JFS will present an exceptional breadth of new collections, design-led launches and commercial bestsellers for buyers to discover and source.

The show is expected to welcome 20,000 buyers, including senior decision-makers from leading retailers, independent businesses and buying groups throughout the UK and internationally. Combining scale with considered curation, JFS gives buyers the confidence to compare collections, meet suppliers and make informed purchasing decisions at the very start of the buying year.

Spanning four carefully curated halls, the show places sourcing at its heart, enabling buyers to navigate seamlessly between their key categories and make the most of their time at the event.

• Hall 1 – Premium Design will present a refined edit of brands selected for their exceptional craftsmanship, innovative design and elevated product offering. 
• Hall 2 – Home, Garden & Lifestyle will showcase the latest furniture, interiors, accessories and outdoor-living collections.
• Hall 3 – Living, Dining & Cabinet will bring together contemporary design and timeless craftsmanship across living, dining, bedroom and cabinet furniture.
• Hall 5 – Upholstery & Beds will feature the latest upholstery, bed and bedroom collections across every market level, from trusted favourites to emerging trends.

New exhibitors joining the show for 2027 include Knitty Gritty, Estro Milano, Sofro, DHL Supply Chain, Apricot Sofa, WilliamSpace, Surya, Wersal and HomeEdit.

They will appear alongside established names including Buoyant, Whitemeadow, Baker Furniture, Lebus, At the Helm, La-Z-Boy, Maxfurn, Skovby Møbelfabrik, Actona Group, SITS, Flexlux, Alfons Venjakob, 3C Candy Polstermöbel and Scatterbox.

Supporting furniture businesses beyond the showroom

Hall 5 will also bring together a dedicated selection of leading logistics and service providers, including DHL, Grays Transport, Allports, Maxi Mover, Empire Delivery and Charnwood. From specialist transportation and warehousing to delivery and supply-chain solutions, these businesses will offer practical expertise to help furniture brands and retailers operate more efficiently, overcome logistical challenges and support future growth.

An elevated setting for connection

At the heart of Hall 2, a newly designed Lounge Bar will provide a striking focal point for the show and its networking programme. Featuring luxurious draping, layered textures, comfortable sofas and considered finishing touches, the space will offer an elegant setting in which visitors and exhibitors can pause, meet and continue conversations away from the show-floor bustle.

The new bar will host the Official Show Party and Best Stand Awards immediately after the show closes on Sunday. Open to all visitors and exhibitors, the evening will bring the furniture community together to celebrate outstanding stand design, raise a glass and build valuable new relationships.

The space will also host Happy Hour on Tuesday afternoon, offering another relaxed opportunity for attendees to reconnect with colleagues and continue conversations following a productive day of sourcing.

Ideas, insight and industry voices

Alongside the breadth of brands and products on display, visitors will be able to hear from leading experts at the Retail Revealed Live Stage, with a programme exploring the issues, opportunities and ideas shaping the furniture industry today.The programme will include the return of two Women in Furniture panel discussions. Open to all attendees, the sessions will give a platform to influential women from across the industry as they share their experiences, achievements and perspectives.

Supporting the industry’s next generation

January Furniture Show is also proud to be partnering once again with The Furniture Makers’ Company, the furnishing industry’s charity.

For 2027, the partnership will introduce a new initiative designed to welcome young people to the show and give them meaningful exposure to the breadth of careers available across the furniture industry. By connecting emerging talent with established brands, professionals and potential employers, the programme will help participants build industry knowledge, develop valuable connections and accelerate their first steps towards a career in furniture.

Further details about the initiative and how businesses can support it will be announced ahead of the show.

An enhanced experience for VIP buyers 

VIP buyers will receive an elevated experience before and throughout the event, including complimentary parking, access to a dedicated VIP Lounge and complimentary refreshments.

The dedicated VIP Customer Team will also be available to help buyers plan their visit, identify relevant suppliers and make the most of their time at the show.

Padraig Wallace, Director of Sales, said:

“We are delighted to welcome an exciting selection of new brands alongside more than 500 established names at January Furniture Show 2027.

“For 37 years, the show has brought the furniture industry together at the most important buying moment of the year. For 2027, we are building on that trusted legacy with an elevated show experience, curated collections and new opportunities to connect, celebrate and support the future of our industry.

“January Furniture Show remains the trusted home of furniture trade in the UK – where new collections launch, meaningful business relationships are built and the furniture year begins.”

Secure your free trade ticket here: 

January Furniture Show
24–27 January 2027 | NEC Birmingham
Trusted. Established. Essential.