Vida Living at JFS: Unveiling Elegance and Innovation in Furniture Design
Discover Vida Living at the January Furniture Show
The January Furniture Show (JFS) serves as a gateway to the world of premier furnishings,
marking the calendar from January 21st to January 24th 2024 as a landmark for industry
enthusiasts and professionals alike. Nestled among the leading lights of design and
manufacturing, Vida Living is set to unveil its mastery in crafting exquisite furniture that anchors
homes with style and comfort.
Four Decades of Family Tradition and Ethical Craftsmanship
Established as a family business, Vida Living has been infusing homes with elegance for over
40 years. With an unwavering dedication to ethical sourcing and the finest craftsmanship, the
brand’s heritage resonates within each piece of furniture. Originating with deep-rooted values,
Vida Living extends its presence both nationally and globally, continuously expanding its
footprint while maintaining its core principles.
The Vision Behind the Designs
Guiding Vida Living's design ethos is Creative Director Ruth Cherry, bringing 16 years of
industry specific knowledge. The design team, the architects of Vida Living’s product range from
conception to final production, are dedicated to quality and innovation, ensuring each piece is a
testament to the brand’s lofty standards.
Innovation and Timeless Elegance Across Diverse Collections
Over 1,000 products manifest Vida Living’s dedication to versatility and innovation, culminating
in the Spring/Summer 2024 collection. From the functional Breeze dining table to the
sophisticated Mabel bed, Vida Living offers solutions that cater to modern demands without
sacrificing timeless appeal.
Introducing the Ophelia Collection
The new addition to Vida Living’s repertoire, the Ophelia collection, is a beacon of modern
elegance for the bedroom. This range, with its sleek grey framing, beveled mirror panels, and
crystal-styled handles, is a nod to the Hollywood regency era, reimagined for the contemporary
home. It boasts large, detailed paneling drawers that promise to blend with a multitude of
The Creative Process: From Sketch to Production
The design team’s creative process is a meticulous journey from brainstorming sessions to
technical production. Prototyping, material selection, and rigorous quality control are integral to
ensuring that each piece is both aesthetically pleasing and functionally superior.
Service Excellence and Sustainable Practices
With warehouses in Dundalk and Manchester, Vida Living demonstrates an unwavering
commitment to service excellence and sustainability, with initiatives in place to minimise their
ecological footprint without compromising on service quality.
Special Show Features and Expert Guidance
Attendees of the JFS can look forward to engaging with Vida Living's expert team, gaining
insights into the craftsmanship behind the new collections.
The January Furniture Show is an unparalleled event for those in search of the confluence of
design integrity and functionality in furniture. Vida Living stands out as a beacon of this fusion,
inviting attendees to experience the unveiling of the Ophelia collection amongst other exquisite
pieces. Book your tickets to JFS and be part of a narrative that is shaping the very essence of
home living through Vida Living’s visionary craftsmanship.