This month, Hafren Furnishers proudly celebrates 60 years as Wales’s largest independent furniture retailer, a milestone built on strong community ties, entrepreneurial spirit and an unwavering focus on the customer.

Whether you’re in the business of home décor or simply passionate about interiors, the Hafren story is a rich source of insight and inspiration. It’s proof that listening closely to your customers, staying agile and staying true to your values can lead to something extraordinary.

 

The Hafren Story: Built on Trust, Born on the Doorstep

In 1965, Llanidloes local Mike Morgan, affectionately known as “Mike the Milk”, was more than just the local milkman. He was a familiar face and a trusted ear on the doorstep, delivering more than just pints. He provided service with heart.

When customers started asking where they could find small pieces of furniture, Mike spotted an opportunity. He began delivering stools and tables directly from his milk float, establishing a reputation for reliability, good value, and thoughtful service.

That spark of initiative became Hafren Furnishers. Sixty years on, the business is still rooted in those values: community, trust and customer care.

Today, the company is led by Mike’s son, Tim, supported by a knowledgeable team who share the same commitment to quality and service. From their flagship Llanidloes site to their modern showroom in Aberystwyth, every Hafren space combines tradition with innovation. “Customer experience remains at the heart of what we do.”

 

Sixty Years of Growth, Innovation and Investment

Over the decades, Hafren has grown steadily by staying focused on the evolving needs of its customers. Key developments include:

• Opening a state-of-the-art concept showroom in Aberystwyth, designed to elevate the browsing and buying experience
• Introducing dedicated Bed Studios and in-store Stressless recliner studios
• A continuous programme of expansion and modernisation to keep stores inspiring and accessible

Their approach is simple but effective: offer leading furniture brands at the best possible prices, with exceptional service and free delivery across England and Wales.

 

A Finger on the Pulse: Trends, Trade Shows and Team Insights

The Hafren team keeps a sharp eye on the future of furniture. Attending trade shows is essential for them, and they regularly attend both the Manchester Furniture Show and the January Furniture Show.

"We’ve always found it valuable to take some of the team along," they say. "It’s a great opportunity to see first-hand what leading manufacturers are doing, explore new collections and get a sense of what’s coming next in the industry."

Some current favourites from the showroom floor include:

• The Stressless Ekornes range, including the Philip and Paul models
• Sealy Posturepedic beds
• Playful, personality-packed designs from Orla Kiely and Carlton Furniture

Classic British brands like Parker Knoll, G Plan, Ercol and Duresta remain firm favourites, chosen for their timeless design and trusted craftsmanship.

 

Marking the Milestones

In autumn 2022, Hafren opened their Aberystwyth showroom, strengthening their presence and expanding the brand to a new audience. This month, their 60th anniversary celebrations coincide with the launch of new in-store experiences, including a dedicated Stressless studio and an expanded Carlton Furniture collection.

Their Summer Sale (21 July to end of August) is scheduled to coincide with the Royal Welsh Show and offers exclusive savings both in-store and online.

 

Looking Ahead: Bold Thinking, Strong Values

With an eye on the future, the Hafren team is focused on enhancing every aspect of the customer journey, building brand strength and staying ahead of retail trends.

Their advice to the next generation of retailers is refreshingly direct: "Take calculated risks. Be bold."

 

Why Hafren's Story Matters

Hafren is more than just a successful business. It is a story of integrity, longevity and putting the customer first. For fellow retailers, it’s a powerful reminder that innovation doesn’t always start in a boardroom. Sometimes, it begins with a question on a doorstep.

Their journey shows what’s possible when you listen closely, act decisively and stay connected to your community. For anyone with a dream and a drive to serve, Hafren is proof that retail legacies are built one customer at a time.