Tell us about yourself and your brand. How long have you been in business?
Loxa was founded in February 2023 and officially launched in early 2024, originally under the name Bolt Cover. Co-founders Jamie and I set out to build something scalable, meaningful and genuinely useful for retailers. With my background spanning shopfloor retail, ecommerce and wholesale, I’ve seen first-hand the challenges retailers face around service and aftercare. Loxa exists to make product protection effortless for both merchants and customers, enabling retailers to offer protection seamlessly at the point of sale through simple, modern technology.

How did your company begin?
We identified a clear gap in the market. Existing product protection solutions were either complex, outdated or designed solely for large retailers. We wanted to create a unified insurance platform that any retailer could switch on quickly, without long integrations or technical barriers. That focus on simplicity, transparency and better customer experience became the foundation of Loxa.

Knowing what you know now, what advice would you give to your younger self?
I used to aim for perfection, but building Loxa has shown me that progress and ownership matter far more. Trusting specialists, giving teams real responsibility and celebrating wins—big and small—has been transformational. If I could offer one piece of advice, it would be to say yes to new opportunities. You never know where they might lead.

Could you share details about any new collections or ranges you’ll be showcasing at the January Furniture Show?
At JFS, we’ll be showcasing the Loxa platform itself. It allows retailers to offer 5-year product protection either as an add-on or as a complimentary benefit, both online and in-store. Our technology handles everything from categorisation and pricing to policy documents, reporting and customer communications, making protection simple to manage and reassuring for customers.

Do you have any personal favourites in your latest collection?
The speed and simplicity of going live stands out. Our Shopify app can be installed and activated in around 15 minutes, with full testing and launch completed within 48 hours. Watching retailers switch on protection so seamlessly—and seeing our small but highly focused team bring it all together—has been incredibly rewarding.

What are you most looking forward to at the show?
Connecting directly with furniture retailers and hearing honest feedback about customer aftercare. The industry is full of forward-thinking brands, and JFS is the perfect opportunity to understand what retailers need next and how Loxa can support them.

Have there been any highlights for you over the past year that you’d like to mention?
The past year has been a major milestone. We rebranded to Loxa and expanded beyond a single Shopify app into a wider ecosystem, now supporting BigCommerce, Magento, in-store sales via the Loxa Portal and full API integrations. We’ve built strong partnerships across the furniture sector and continued to improve the customer experience at every touchpoint.

Where do you see the furniture industry heading?
Customers are increasingly choosing retailers based on service, trust and aftercare—not just price or design. Repair-first expectations and sustainability are shaping purchasing decisions, and we believe protection included as standard will become more common. It builds confidence for customers and reduces aftercare strain for retailers, improving the overall experience.

What’s next for your company?
Our focus is on EU expansion, deepening partnerships with UK retailers and continuously improving the customer journey. Whether online, in-store or through new digital touchpoints, our aim is to ensure protection is effortless, transparent and available whenever customers need it.