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03 Apr 2024

The Difference Between a D2C Trade Furniture Show and B2B

The Difference Between a D2C Trade Furniture Show and B2B
Understanding the differences between D2C and B2B business models is crucial in the furniture trade show landscape, offering unique opportunities and audiences for brands and retailers.

Direct-to-Consumer (D2C) vs Business-to-Business (B2B). D2C and B2B are two distinctive business models in the furniture trade show landscape. Direct-to-consumer (D2C) events are tailored towards end consumers, presenting a unique opportunity for brands to interact and sell directly to their customers. On the flip side, B2B events like the Manchester Furniture Show (MFS) are designed for businesses to interact with other businesses – a dynamic marketplace where retail services, interior designers, and bulk buyers converge.

Who MFS Attracts

The MFS is a B2B furniture trade show that magnetises a diverse audience, from interior designers seeking the next trend to shop owners looking to refresh their offerings.Wholesale  buyers keen on securing deals for the upcoming season make their presence felt strongly here. Beyond these, you'll find department stores scouring for unique pieces, contract buyers on the lookout for durable and stylish options, and a bevy of distributors and wholesalers seeking to expand their inventories.


This vibrant trade show furniture b2b event also attracts key industry players such as manufacturers looking for new outlets and architects searching for functional yet aesthetically pleasing items for their projects. Additionally, MFS draws in agents and representatives from Scottish and Irish markets, highlighting its reputation as a northern powerhouse in furniture sourcing.


Exhibitors at MFS

Walking through the stands at MFS, one encounters brands that have been established for decades, embodying both tradition and quality. Reputable quality manufacturers showcase their latest designs and time-tested products, ensuring that the trade show furniture b2b event offers something for everyone.

Main Interests at MFS

Attendees at MFS have a diverse range of product interests, reflecting the multifaceted nature of the furniture industry. Upholstery, bedroom furniture, and living room pieces are highly sought after, reflecting the ongoing demand for comfort and style in home furnishings. Moreover, there is a keen interest in fabrics and contract furniture, highlighting the broad scope of trade show furniture b2b events.


MFS is a nexus of industry activity, providing a platform where trends are set and deals are struck. With its illustrious history and strategic timing, MFS stands out as an essential event for anyone in the trade show furniture b2b sector. It's the ideal place to connect, discover, and source, making it an unmissable event in the furniture trade calendar.

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