From 18 to 21 January 2026, the January Furniture Show returns to the NEC Birmingham, bringing together the UK’s largest showcase of furniture and interiors. For more than 30 years, JFS has opened the buying calendar, setting the tone for the year ahead. It is where new collections launch, partnerships are built, and the business of furniture begins.

In today’s market, where consumer expectations are evolving, sustainability drives sourcing decisions, and retailers seek differentiated ranges, the need for collaboration, creativity and connection has never been stronger. That is exactly what JFS delivers.

Why visit JFS 2026?

Trade shows offer what digital catalogues and emails cannot: real, hands-on experiences. At JFS, you can touch and test materials, see innovation up close, and build relationships that last. In an industry defined by design, comfort and craftsmanship, those interactions are essential.

Feedback from JFS 2025 confirms the value:

• Buyer, Dunelm: “For us, it's a really inspirational place. We love walking around the stands and getting an idea of what's coming… it’s really nice to network and meet current and new suppliers as well.”

• Director, Arthur Llewellyn Jenkins: “We attend the January Furniture Show as we do most of our buying at this time of year. There’s some lovely upholstery brands exhibiting and we’ve seen some really lovely fabrics and autumnal colours, which has been exciting to see.”

• Buyer, Wayfair: “The mix of suppliers brings Wayfair back to the January Furniture Show. We work with around 50% of the exhibitors… JFS is an opportunity to understand exactly what’s going on in the market, the trends, the ideas people are pushing out. There’s no better way to get a pulse of the UK market.”

• Managing Director, Cookes Furniture: “January Furniture Show is the premier event, it’s the biggest show in the calendar… the number one event of the year for furniture.”

What’s new for 2026?

Demand for space has been exceptional. With more than 90% of the floorplan already booked, the Premium Design Hall is expanding to welcome additional brands and fresh talent. Buyers can expect the broadest range of products in the UK across 4 expertly curated halls:

• Hall 1: Premium Design
• Hall 2: Home, Garden & Lifestyle
• Hall 3: Living, Dining & Cabinet
• Hall 5: Upholstery & Beds

Exhibitors at JFS consistently report strong sales, leads and long-term customer relationships.

• himolla Polstermöbel: “The January Furniture Show is the UK’s biggest, attracting the most buyers, existing customers, and plenty of new prospects.”

• Whitemeadow: “We've seen all the right customers, it's been busier than ever. We've launched new designs, fabrics, and written plenty of orders. There’s always lots of follow-ups.”

• Birlea Furniture Sleepsoul W&G: “It’s the best place to reach out to our independent retailers and bigger customers. This season's been excellent with fantastic feedback, a great success story.”

Book your stand for January Furniture Show 2026

January Furniture Show 2026 is more than an exhibition. It is the heartbeat of the UK furniture industry and the launchpad for the year ahead. Whether you are sourcing, selling or connecting, JFS is where the industry meets.

Visitor registration opens soon and anticipation is already building. If you are looking to put your brand in front of thousands of key decision-makers and you have not yet secured your stand, now is the time.

Register your interest today