For over 40 years, BBS has helped UK furniture retailers turn customer data into measurable results — from independent showrooms to national high street names.

We work behind the scenes to make direct mail campaigns more accurate, more efficient and more effective. Cleansing customer data. Spotting new prospects. Cutting wasted mail. Managing end-to-end campaigns. Streamlining postage through our own software.

At this year's show, we're putting three solutions front and centre:

• OptiMail — real-time data tools that clean, enrich and validate customer information so every campaign hits the mark
• MailHub — postal software that simplifies production and unlocks significant downstream savings on every mailing
• Direct Mail — end-to-end managed campaigns built to drive footfall, response and in-store sales

Curious what poor data is really costing you in failed deliveries and missed customers? Pop by stand B80 — right next to the Networking Hub — for a free data audit and a proper chat with the team.

Data that delivers.