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As trends in the home furnishing and interiors industry evolve, Clarion Retail’s January Furniture Show will be leading change with a brand refresh, a series of new show features and an updated show layout for its 33rd annual edition, taking place 21-24 January 2024 at the NEC, Birmingham.

A Fresh New Look

The new branding introduces a clean and contemporary muted colour palette of teal, terracotta and earthy tones that represent the lifestyle and interior design aesthetic that the show’s community of retail buyer attendees and their design-savvy consumers aspire to. Teal is the colour of rejuvenation, education and clarity of thought, giving a feeling of peace during turbulent times. The minimalist branding reflects this move towards design and trend-led home furnishings, with the aim of appealing to a wider base of buyers and manufacturers of modern design interior products. 

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Reimagined Show Edit

The reimagined show layout will optimise the visitor journey across our core show areas: Premium Design; International Brands, Cabinet; Upholstery; and our new edition the Home Interiors Show. Each hall will be carefully curated to showcase brands and products to their full potential.

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The 'JFS Social'

The 'JFS Social' will be the main networking event when all attendees and exhibitors will be invited to network with clients and colleagues. A daily ‘happy hour’ at the end of each day will provide further networking opportunities and a new champagne bar will offer a more high-end setting for client meetings and private networking. For 2024, we’ve designed a comprehensive programme of social events to make sure exhibitors make these valuable connections and have more meaningful interactions at the show.

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350+ Leading Brands

74% of last year’s exhibitors have already committed to return for next year’s event, including Birlea, Global Furniture Alliance, La-Z-Boy, Global Home, Celebrity Motion, At the Helm, Alpha Designs, Baker Furniture, Bontempi, Forte, Incanto, Kettle Interiors, Pacific Lifestyle, Scatterbox, Tetrad, with more brands confirming each week. These exhibitors will join the list of 350 brands showcasing the latest interiors and furniture products. Exhibitor list to be announced Autumn 2023.

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More Trends

Building on the trends installation feature that debuted at this year’s January Furniture Show, an enhanced trends feature will showcase design innovations from the show’s most cutting-edge brands forecast for retail success. Natalie Alexander, co-founder and creative director at the Better Trends Company, the show’s official trends partner said, “we are delighted to have the opportunity to provide exclusive trend and forecasting insight to Clarion Retail for a second year running and can’t wait to share plans for an even bigger curated trend forecasting installation at January Furniture Show 2024.”

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Home Interiors Show

From the latest trends to timeless pieces, the Home Interiors Show will feature over 10,000 products sourced from across the globe, alongside retail theatre experiences, VIP programme and expert interior trend advice, making it a must-visit for any interior designer, specifier, contract and retail buyer at this time of year.

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