Birmingham, UK | January 2026 – With less than one week to go, the January Furniture Show is entering its final countdown ahead of opening at NEC Birmingham from Sunday 18 – Wednesday 21 January 2026.

Taking place at the very start of the buying year, the show will bring together the furniture and interiors industry for four days of sourcing, insight and connection. More than 500 UK and international brands, 50,000+ products and around 20,000 buyers, retailers, designers and specifiers are expected, making JFS 2026 one of the most commercially significant editions to date.

Renowned as the industry’s January meeting point, the JFS is where new collections are launched, trends emerge and buying decisions begin. This year’s edition reflects the evolving needs of the market, with a strong emphasis on design-led innovation, sustainability, quality craftsmanship and products ready for immediate retail and specification.

Major Brands Set to Unveil New Collections at JFS 2026

A defining feature of this year’s show is the scale of new product launches, with many of the industry’s best-known brands choosing JFS as the official platform to debut their latest collections for 2026.

Confirmed companies launching new ranges at the show include Hooker Furnishings, Birlea, Loren Williams, Bluebone, World Furniture, Buoyant Upholstery, Sofa Source International, La-Z-Boy, Pick4U, Shire Beds and Whitemeadow plus many more!

Spanning upholstery, beds, cabinet, living and lifestyle categories, these launches reinforce JFS’s role as the industry’s primary new-season buying and launch destination, giving buyers first access to new designs, materials and innovations. Many exhibitors will also be offering show-only pricing, launch incentives and early order opportunities, underlining the commercial value of attending in person.

A Smarter, More Connected Show Experience

An enhanced layout across the NEC has been designed to improve navigation and discovery:

• Hall 1, sponsored by Hooker Furnishings, features an expanded Premium Design showcase, spotlighting high-end and design-forward brands.
• Hall 2, sponsored by Scatter Box brings together Home, Garden & Lifestyle, offering commercially strong collections with the new addition of “Garden”.
• Hall 3, sponsored by VIDA Living, focuses on Living, Dining & Cabinet, spanning core furniture categories and key price points.
• Hall 5, sponsored by Buoyant Upholstery, is dedicated to Upholstery & Beds, highlighting comfort, craftsmanship and innovation.

Alongside sourcing, visitors can access future-focused insight on the Retail Revealed LIVE stage, delivering practical sessions on retail strategy, consumer behaviour, technology, sustainability and leadership.

Networking, Hospitality and Industry Recognition

Alongside sourcing and content, JFS 2026 delivers a strong programme of networking and hospitality designed to encourage meaningful connection across the furniture and interiors industry.

Onsite hospitality steps forward this year with the introduction of the Botanical Garden Bar, sponsored by Denbigh Rowe. Designed as a relaxed environment for informal meetings and conversation on the show floor, the space will host this year’s Happy Hour on Tuesday 20 January, 3pm – 4pm, offering a dedicated space to connect in a more social setting.

Buyers seeking a more premium experience can access the VIP Lounge, providing an elevated space to recharge, meet and network throughout the day.

The show will also feature the British Furniture Association Networking Lounge, delivered in partnership with the shows’ lead charity, The Furniture Maker's Company. The lounge offers a dedicated hub for conversation, collaboration and community, reinforcing JFS’s commitment to supporting people, skills and long-term sustainability across the sector.

A series of dedicated industry events further strengthens the show’s community focus, including the official Show Party, and a programme of events hosted by the Women in Furniture Network (WIFN). WIFN activity at JFS includes a networking brunch and a new speed networking session, designed to support connection, mentoring and discussion around careers, leadership and the future of the furniture industry.

The show will also host the sold out, inaugural Excellence in Furniture Awards, celebrating outstanding achievement, innovation and craftsmanship across the sector.

The Industry’s January Starting Line

Now in its 36th edition, the January Furniture Show remains a cornerstone of the furniture calendar. Taking place at a pivotal moment in the buying cycle, it offers a concentrated opportunity to assess market direction, strengthen relationships and place orders with confidence.

With less than a week to go, anticipation is building as exhibitors prepare to unveil new launches and visitors finalise plans to attend.

JFS opens Sunday 18 January till Wednesday 21 January at NEC Birmingham, Halls 1, 2, 3, 5. Full event details are available at januaryfurnitureshow.com.

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About the January Furniture Show

Running for 36 years, the January Furniture Show is the premier destination for trade buyers and brands to connect, buy, sell, learn, and network. Across four days, the January Furniture Show welcomes the highest calibre of brands and buyers to the NEC Birmingham, where more than 50,000 products will be showcased across the event’s distinctive sectors. In 2026, the show will run from 18-21 January. Perfectly placed in the retail calendar, this means that visitors will be amongst the very first to see the launch of new-season styles and trends. 

January Furniture Show sits within Clarion Retail’s portfolio of leading retail trade events, providing additional opportunities for its audience to source, learn, and network through sister shows Manchester Furniture Show, Top Drawer, and Home & Gift Buyers’ Festival, as well as the digital platform Retail Revealed.

Contacts:

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For press enquiries, please contact Georgia Walkden: georgia.walkden@clarionevents.com

For content enquiries, please contact Simone Ward: simone.ward@clarionevents.com

January Furniture Show 2026
Dates: Sunday 18 – Wednesday 21 January 2026
Venue: NEC Birmingham

Registration is open to trade professionals.