The January Furniture Show (JFS) is excited to announce that Hooker Furnishings, a globally recognised leader in premium residential, contract, and hospitality furniture, will be exhibiting for the first time at the upcoming 2025 edition of the show. Taking place from 19-22 January 2025 at the NEC Birmingham, JFS will bring together leading brands, designers, and retailers from across the furniture industry.

As part of their inaugural appearance, Hooker Furnishings will take over Hall 1 with showcases in the entrance as well as hosting the exclusive VIP Lounge, providing a luxurious space for networking, relaxation, and high-level discussions. This partnership underscores Hooker Furnishings’ commitment to expanding its presence in the UK market while enhancing the JFS experience for industry professionals.

“We are absolutely delighted to welcome Hooker Furnishings to JFS,” said Zoe Bonser, Portfolio Director for Clarion Retail, organisers of The Furniture Shows. “Their reputation for exceptional quality and innovative design makes them a standout addition to our exhibitor lineup and highlights their dedication to creating meaningful connections within the UK furniture market.” 

The January Furniture Show is the UK’s premier trade event for the furniture industry, featuring over 500 furniture and interior brands, and attracting thousands of key decision-makers, including buyers, suppliers, designers, and manufacturers. The event showcases a diverse range of products, from modern and traditional furniture to outdoor and contract solutions, making it an unmissable occasion for industry professionals. 

"We are excited to partner with the January Furniture Show and debut our latest collections to the UK and European markets,” said Brad Miller, Vice President of International Sales at Hooker Furnishings. “This opportunity allows us to engage with key stakeholders, showcase our craftsmanship, and strengthen our relationships in this vital market. Our partnership with JFS aligns perfectly with our mission to create exceptional experiences for both our clients and partners.”

At the show, Hooker Furnishings will introduce the Modern Country Collection, which includes five ranges, each reflecting their commitment to quality, craftsmanship, and timeless design. These collections cater to a variety of styles, including modern, traditional, and eclectic aesthetics, ensuring broad appeal for retailers and consumers alike. 

Highlights of the new collections include:

• Timeless: Featuring designs that transcend time with a modern twist, this range combines natural wood grains, brass accents, and versatile silhouettes for enduring elegance. 

• Eclectic Academia: Bold and creative, this range merges unexpected textures and shapes, offering accent pieces that spark conversation and complement a variety of interior styles. 

• Nordic Tranquility: Scandinavian simplicity meets mid-century modern design, with soft tones, bleached wood finishes, and functional yet beautiful forms that evoke calmness and coziness. 

• Harmony Haven: Marrying antique charm with contemporary sophistication, this range features weathered oak finishes, clean lines, and understated accents inspired by life’s simple pleasures. 

• Academic Fusion: Combining vintage sophistication with mid-century modern craftsmanship, this range offers muted tones, rich wood grains, and practical designs inspired by intellectual pursuits, vintage libraries, and the allure of well-worn pages.

"This collection represents a significant milestone for Hooker Furnishings as we expand into the UK and European markets," said Jeremy Hoff, CEO of Hooker Furnishings. "Developed in collaboration with local designers and retailers, it embodies our dedication to creating furniture that resonates with the distinct preferences of local consumers while reflecting our 100-year legacy of quality and craftsmanship. We are excited to connect with industry leaders at the January Furniture Show and showcase designs that combine timeless appeal with modern innovation." 

The VIP Lounge will also feature a one-of-a-kind bar cabinet from Hooker Furnishings, a masterpiece of design and craftsmanship that epitomizes luxury and sophistication. Unveiled at the prestigious Electrifying the Spirit of Ecstasy: Celebrating 120 Years of Rolls-Royce Motor Cars event in London, this bespoke cabinet showcases Hooker Furnishings' dedication to exceptional quality and artistry. Standing on a polished nickel base with a case crafted from rich maple veneer and adorned with mother of pearl, the cabinet's opulent interior features cream leather and white Carrera marble, creating the perfect space for displaying fine spirits and glassware. Its molded doors, finished in a lustrous pearl tone to resemble delicate folds of silk, enhance its timeless elegance. Visitors to the lounge can experience this unique piece firsthand while enjoying a relaxed and stylish environment that fosters meaningful connections and networking opportunities.

The partnership with Hooker Furnishings further solidifies the January Furniture Show’s role as a vital platform for creating connections and driving innovation in the global furniture industry. Attendees can look forward to experiencing Hooker Furnishings’ world-class offerings on stand A-60, and throughout Hall 1, as well as experience networking opportunities within the stunning VIP Lounge.

Visit Hooker Furnishings in Hall 1 stand 1-A60.

Building the future of furniture. Together.

January Furniture Show

19–22 January 2025 | NEC Birmingham

Register and find out more here: thefurnitureshows.com

​​​​​​About the January Furniture Show
The January Furniture Show is the UK’s leading trade event for the furniture industry, connecting brands, buyers, and professionals for over 36 years. Held annually at the NEC Birmingham, the 2025 show will run from 19-22 January. With over 50,000 products showcased across four distinct sectors, it offers an exclusive opportunity to discover the latest trends and styles for the upcoming season. As part of Clarion Retail’s portfolio of leading retail trade events, the show also provides the opportunity to access sister events like the Manchester Furniture Show, Top Drawer, Home & Gift, and the digital platform REVEAL, creating even more opportunities to source, learn, and network within the industry.

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