21 - 24 January 2024 • NEC Birmingham
21 - 24 January 2024 • NEC Birmingham
WE ANNOUNCED OUR NEW PARTNERSHIP
We are shouted about the partnership with The Better Trends Co!. We brought you three specially curated trends. This newest feature provided the buying community and attending brands with expert, tangible and adaptable trends advice.
Get ready to see the latest trends for 2024/25 come to life at January Furniture Show 2024... Register your interest now for 2024.
TREND ONE | MODERN PSYCHEDELIC | 2023
‘Permacrisis’ was recently announced as the Word of the Year by Collins Dictionary and this trend presents a defiant response. Consumers look to embrace joyful, nostalgic and creative outlets through bright colour and bold pattern. Fluid prints mix with hypnotic structured patterns, adding much needed moments of design joy.
TREND TWO | RHYTHMIC FORM | 2023
The simplicity of the shapes in this trend belie the multiple complex ways in which they are used. Repetition and texture work together to create a meditative space. The feeling conveyed through this style is authentic and artistic in both muted earth tones and natural materials.
TREND THREE | DREAMWAVE | 2024 Teaser
Psychedelia evolves into a surreal expression as our world gets stranger. Designers are playing with the shifts between realities and fantasies, nostalgia and the future. Dreamlike movements, layers of colour and morphing shapes all contrast to create a hypnotic and surreal aesthetic.
ABOUT BETTER TRENDS COMPANY
The Better Trends Company is a trend and design agency with a difference. We empower small and medium businesses with our accessible and focused trend reports, consultancy and design strategy.
We know from experience how invaluable trends advice is when researching, designing or curating new collections – and we know that the usual trend and design resources can be difficult to access and utilise. Our mission is to support you to make confident and informed design decisions for your business.
We emphasise responsible and ethical trends and design direction to promote eco values, community and inclusive retail to create better futures for people and planet.
Better Trends, Better Futures.
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