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Trends are dead, long live Trends! **

22 Jan 2023
The Better Trends Company take you on a trends tour to find out why chasing trends is futile and how focusing on macro trends will help you and your business understand your customer and their design needs. They will share their views on the trend cycle, the colour of the year and how they work with SMEs to support the design process in a clear, accessible and sustainable way.
Louise Healy-Adonis, Co-Founder, Director of Forecasting and Strategy - Better Trends Company
Natalie Alexander, Co-Founder and Creative Director - Better Trends Company