Sarah Ward is the Chief Executive of The Giftware Association which is at the heart of the Gift Industry. Over the last couple of years, the Jewellery Distribution, British Travel goods & Leather Accessories Associations and the Creative Industries Association have also been brought under the GA’s umbrella and Sarah’s leadership. The GA supports its member’s by offering invaluable advice and assistance to everyone involved in this wonderful industry. Coming originally from a blue-chip retail background, Sarah then worked at Penny Kennedy where she gained extensive knowledge within the card, wrap and stationery areas of business. Her role at The GA has seen her utilise these skills across a broader environment and we are delighted to now offer our help to everyone from established companies to start ups, manufacturers and retailers. In 2022 Sarah Ward accepted a place on the board of The Genesis Committee which supports the UK SME’s and allows her direct access to government and The Bank of England.