Avriio

Everyone’s Talking About Avriio – Here’s Why

Avriio is making waves as the newest and most exciting upholstery brand to launch in the UK in many years. But what exactly is Avriio, and why is it causing such a stir? Allow us to give you an inside look.

A New Era in Upholstery: The Meaning Behind Avriio

The name Avriio is inspired by the Greek word for "the future," and it encapsulates the brand’s forward-thinking approach to design and comfort. Aiming to shape the future of contemporary living spaces, Avriio brings an entirely fresh perspective to the upholstery market, blending timeless elegance with modern innovation.

The Design Philosophy: Where Style Meets Comfort

When you think of Avriio’s design aesthetic, imagine the cool, effortless vibe of iconic Mediterranean destinations like Mykonos, the chic luxury of St. Tropez, and the laid-back Californian lifestyle. The brand draws inspiration from the best of the 1960s and 1970s, evoking a sense of glamour and relaxation that can only come from the perfect balance of natural elements and minimalist design.

Visualise stunning interiors with floor-to-ceiling windows that invite light and provide a seamless connection between the indoors and outdoors. The styling is clean, unfussy, and contemporary, with tactile natural tones and subtle palettes of creams and neutrals creating the perfect environment for relaxation. The brand’s philosophy is to embrace soft surfaces, gentle curves, and a lighter, more open feel to living spaces—say goodbye to dark colours and heavy textures. Avriio is redefining comfort, offering a range of lifestyle sofas that look as good as they feel.

Where Luxury Meets Durability

Avriio offers more than just a stylish design – it combines supreme comfort with exceptional quality. Each piece is meticulously crafted by a team of talented designers and engineers who are committed to providing lasting durability. Avriio sofas are designed to deliver years of service, backed by a limited lifetime warranty for added peace of mind.

The brand employs high tensile pocket springs and the latest “SpaceFibre” technology, ensuring unparalleled support and comfort. The frames are made from FSC-certified hardwood, which guarantees that each piece is both environmentally friendly and built to last. This attention to detail in the construction of every sofa means that consumers can feel confident in their purchase, knowing that they are investing in a product that will provide lasting comfort and value.

A Collection Designed for Modern Living

One of the standout features of Avriio is its wide range of designs. With twelve on-trend styles to choose from, Avriio gives customers boundless possibilities when it comes to selecting the perfect piece for their living spaces. Whether you're looking for a statement sofa to be the focal point of your room or a versatile piece that complements your existing décor, Avriio offers a solution that fits seamlessly into any home.

The designs are carefully curated to ensure that they work across a range of spaces, from large open-plan living rooms to more intimate settings. Fabrics are chosen with the current trend for tactile materials in mind, offering a luxurious wraparound feel that enhances the experience of lounging. The fabrics are also interchangeable and feature easy-clean properties, making them practical as well as beautiful.

Avriio’s UK Launch: A Perfect Moment in Time

Avriio will make its UK debut at the prestigious January Furniture Show (JFS) in 2025. Set against the backdrop of Image Furnishings’ expansive 500 sq. metre stand in Hall 4 (C-20), the brand is ready to introduce the UK market to its high-quality, luxury upholstery. Following a highly successful European launch at IMM Cologne the previous year, Avriio is primed to take the UK by storm with its modern aesthetic, incredible comfort, and superior craftsmanship.

The timing couldn’t be better. As the demand for stylish, sustainable, and comfortable living solutions continues to grow, Avriio is stepping in at exactly the right moment to offer consumers something truly special. The brand’s arrival is set to be a game-changer in the UK upholstery market, offering a new standard of quality and design that will resonate with both retailers and consumers alike.

A Vision for the Future

Mark Gannon, CEO and Co Founder of the Image Furnishings Group, is the driving force behind Avriio’s success. With a clear vision for the future, Mark has made it a priority to invest in talented people and cutting-edge designs while building on the Group’s strong reputation in the market.

"Our vision for the Image Furnishing Group is to drive growth through innovation and a commitment to quality," says Mark. "Avriio is our flagship brand, and we believe it places us at the forefront of upholstery excellence. We've designed this collection with the future in mind, bringing together the best materials, the latest technologies, and a focus on consumer comfort that will ensure our products deliver long-lasting satisfaction."

Enda McGonigle, Avriio’s in-house head of product development, has led the styling of the brand’s pieces in collaboration with the Group’s strategic manufacturing partner. McGonigle's design expertise ensures that every sofa combines unparalleled comfort with longevity, offering consumers the ultimate in relaxation and durability.

A Strong UK Presence and Seamless Service

Avriio’s commitment to customer satisfaction extends beyond the product itself. The brand is backed by a robust UK supply chain, including a state-of-the-art fulfilment centre that ensures rapid delivery and exceptional service. From fast lead times to a class-leading white glove delivery service, Avriio is designed to meet the needs of today’s forward-facing retailer. Their seven-day delivery service reduces fuel consumption, service issues, and environmental impact, ensuring that customers receive their orders quickly and sustainably.

Retailers will benefit from high-quality imagery and point-of-sale materials to help promote the Avriio collection both in-store and online. In addition, the brand offers full after-sales support through the UK’s leading service provider, with sustainable packaging disposal and technicians available for any aftercare needs.

A Stand You Won’t Want to Miss

At JFS, Avriio’s visually stunning stand will showcase eight of the brand’s most desirable designs. Each model will be presented with ample space to highlight its unique attributes, allowing buyers to fully appreciate the quality and craftsmanship that Avriio brings to the table. The dedicated team at the stand will be on hand to answer any questions and provide in-depth information about the brand’s philosophy, designs, and logistics.

As an extra incentive, each buyer who takes the time to visit the stand will receive an exclusive gift, making the experience even more memorable.

A Warm Invitation

Avriio is a brand like no other, and we’re excited to bring it to life in UK stores. We warmly invite you to join us at JFS and be part of this exciting new chapter in the world of luxury upholstery. Come see the coolest new brand in UK upholstery for yourself, and discover how Avriio is changing the way we think about comfort, style, and sustainability.

We look forward to seeing you there and to sharing the future of upholstery with you