BFM strengthens ‘buy British’ message with the launch of new membership category for retailers
The BFM’s new retailer membership category, which will be open to retailers across the UK, is being launched at the January Furniture Show 2023.
It builds on the success of the Autumn 2020 ‘Buy British’ campaign, which worked with retailers to enable them to signpost customers to products which were made in Britain, using a striking red, white and blue logo on swing tags, posters, vehicle livery and web pages.
Sean Holt, MD of the BFM, said: “Following the success of the Buy British campaign during the pandemic, retailers can now show their ongoing support for British-made furniture by becoming a BFM Approved Retail member.
“We’ve been asked for some time to develop a new membership category for retailers, which recognises those dedicated to selling and promoting British-made goods. We have further enhanced this by developing a new Code of Practice that will demonstrate a commitment to customer service as well as show a pathway towards net zero carbon.
“Retailers must sell products made by British furniture manufacturers in the UK, although not exclusively.
“As an Approved Retailer, they will receive marketing material to help them inform customers of British-made products, and gain access to a range of BFM benefits to support their commercial activities and staff members.
“These include, but are not limited to, an Approved BFM Retail Member logo, access to industry reports and news, commercial legal and HR advice, organised networking events, and they will be eligible to participate in the Future of Furniture campaign.”
The BFM team will also be on hand at the January Furniture Show on January 22 to 25 at the NEC Birmingham, for any retailers looking to find out more about the Approved Retailer membership.