Under the process, exhibitors can apply to feature in a pitch of their product or service to potential buyers at the show.

All submissions must be for a new product or service and have an intended commercial launch before the end of March 2024.

The audience will be asked to vote for their favourite and the winner - as well as getting the opportunity to present to an influential audience - will also receive post event publicity, organised by the BFM, including content across the trade association’s website and social media channels.

Phil Spademan, MD of the BFM, said: “The FCExpo 2024 Innovation Trail will offer a great opportunity for exhibitors to engage with a buying audience. 

“Each entrant has a timed, 5-minute sales pitch in which to get across as much information as they can to the audience.

“The concept has been created exclusively for exhibitors to promote new products, services and innovations.

“The submissions selected to pitch will demonstrate real innovation and address key issues facing the furniture industry.”

Exhibitors wishing to take part can complete the online application and explain how their innovation meets the criteria with any supporting material. Entry is free.

The Furniture Component Expo takes place at the Telford International Centre on 24 and 25 April.

Recently the BFM announced that a long-standing date in the industry’s calendar, the BFM London Fabric Show, is also being moved from its traditional location in the capital to run alongside the event at Telford.

More details about the Furniture Component Expo can be found at https://fcexpo.co.uk/