2024 will the Chinese year of the dragon – a symbol of strength, courage and good fortune. After 2023 and the impact of the cost of living crisis on non-essential retail, independent will have to show their strength of character, their courage to innovate and a slice of better luck if they are to make the most of the opportunities, and challenges, that will come along this year Retail is never easy and has already experienced a huge amount of change in a very short period. Consumer behaviours, technology, environmental issues and economic policies are all factors that are beyond the control of retailers. It is therefore important for the retailer to adjust and adapt because changes and challenges always present opportunities.